Defining keyword stuffing is easy as it refers to injecting too many focus keywords into every paragraph. In other words, it can be defined as putting the main keyword forcefully everywhere in your article. People do this kind of keyword stuffing to get a higher rank in google searches but this is not a good practice as it might be looks irrelevant and annoying to the readers when they get the same keywords lots of time. So, today we are going to discuss keyword stuffing and its impacts on its SEO.
Keyword stuffing is a practice of injecting keywords more than it requires to optimize the post and rank higher on google searches. This is basically a practice of loading web pages with lots of keywords used again and again. Putting irrelevant keywords known as grey SEO refers to spamdexing instead of indexing your post. Google strongly declines this type of activity as they asked not to do keyword stuffing.
Forcefully injecting keywords way more than it requires is categorized as over optimization and it’s highly discouraged to do that. Unnecessary keywords in every paragraph break the flow of content and provide an odd experience to the readers. Overusing the focus keywords should not be an effective way as google directly discourages that.
To explain keyword stuffing with an example could be like that you’re writing content about men’s shoes. If you’re using the keyword “best men’s shoes in 2022” in every paragraph then you’re overusing and stuffing the keyword. Don’t do that. Instead of keyword stuffing, use relevant keywords where necessary and it might reduce the risk of getting penalized.
Is Keyword Stuffing Good For SEO?
Generally, you may think that putting main keywords too many times can rank higher on google but the truth is that it’s not. Keyword stuffing has never been a good idea and has never been welcomed by the google search engine. Putting keywords forcefully too many times means you’re not following the terms and conditions of Google and trying to over optimize the content for ranking.
Google declared this type of keyword stuffing is not only incompetent but also unethical. If you’re doing every paragraph of every content, you’re getting penalized as it will hamper the ranking of your post. You may see a short-term benefit that ranks quickly but in the long run, it will permanently down the authority score. So, keyword stuffing is not good for SEO and you should avoid it as much as you can.
Checking stuffed keywords is very easy by using a formula. However, there is no specific percentage of keywords has been decided by the authority but from the expert view the keyword density should be 1.5-3% and for some cases, it can be increased up to 5%. There is a formula that you can check the keywords you used to avoid stuffing.
Keyword Density = (Focus Keyword / Total Words) x 100
You can use an online checker such as to check the keywords of your page.
Keyword stuffing is not a good idea and it should be avoided as much as possible. There are some effective ways of avoiding keyword stuffing and its penalty.
Using long-tail keywords is a great way to avoid stuffing. Long tail keywords give benefits when it is used in the paragraphs and subheading. Long tail keywords reduce the stuffings and bring variations to the keywords. Readers get enough motivation to read out the content without annoyance which creates by staffer keywords.
Give your page a primary focus keyword and that should be the focal point of your content. Apart from the main keyword, try to bring variation using other synonymous keywords which is relevant. Plus, bring a variation using some secondary keywords that are relevant to the topic.
Make your content bigger but not irrelevant. Word count is the fact to find the keyword density and when you’re injecting keywords more than required then try to add more words to the content.
Use keyword density checker and it helps. Try to balance the keyword percentage between 1.5% and 5%. If you see main keywords used much more than the ideal percentage then make it balanced by adding more information to your article. However, keep in mind that to increase the word count don’t follow the adding irrelevant words approach.
In conclusion, we recall that SEO is important but overusing the main keyword is harmful to your page rank. Using secondary keywords can be a good idea to replace overusing or stuffing the keyword which might be a reason to get a penalty. Keyword stuffing might give you a short-term good result in search rank but it will create a negative impact in the long run that is more important to rank higher for a long time. So, be aware while writing content and avoid stuffing the keywords as much as you can.