Guide to Google Ads Negative Keywords

By | July 1, 2022

Google Ads Negative Keywords, When creating a campaign in Google Ads, you can add negative keywords to help ensure your ads don’t show for certain terms. This is especially important if you’re targeting a specific audience with your ads and don’t want them to see your ad for a particular keyword. Adding Google negative keywords can be a helpful way to fine-tune your campaigns and make sure you’re only reaching the people who are most likely to be interested.

Google Ads Negative Keywords

Negative keywords Google Ads tell Google not to show your ad for certain searches. For example, let’s say you’re a plumber who only serves the Seattle area. You might add “Portland” and “Vancouver” as negative keywords so that your ad doesn’t show up when someone in those cities is searching for a plumber. Another example is if you’re a landscaper, you might want to add the word “free” as a negative keyword. That way, your ad will not display when people search for free landscaping services. To learn more about how to use negative keywords, take a look at our article on the subject.

If you’re running Google Ads, adding negative keywords can be a great way to improve your campaign’s performance. Google negative keywords are terms or representations that you count to your campaign to tell Google not to show your ads when people search for those things.

What Is A Google Ads Negative Keywords

This is a great question! Negative keywords are basically keywords that you don’t want your ad to show up for. So, if someone is searching for that keyword, your ad won’t appear. This can be really helpful in optimizing your Google Ads campaigns and making sure that you’re only paying for clicks from potential customers.

Adding negative keywords to your Google Ads campaigns can help you save money and improve your campaign’s performance. A negative keyword is a word or phrase that you want to exclude from your campaigns. This means that ads for these terms won’t show on your results pages, and you won’t be charged for them.

There are a few different ways to add negative keywords to your campaigns:

  • You can add them as a campaign-level negative keyword. This will apply to all the campaigns in your account.
  • You can add them as an ad group-level negative keyword. This will apply only to the ad group that you select.
  • You can add them as keyword-level negative keywords.

Know the Facts, What Are Negative Keywords?

How To Add Negative Keywords Google Ads

Add Negative Keywords Google Ads

Adding negative keywords to your Google Ads campaigns is a great way to improve your campaign’s performance and control your marketing spending. Here’s how to do it:

  1. Sign in to your Google Ads account.
  2. Click on the campaign you want to edit.
  3. Click on the “Keywords” tab.
  4. Click on the “+ Add Negative Keyword” button.
  5. Enter the negative keyword you want to add, then click “Save.”

Repeat this process for each negative keyword you want to add to your campaign. Now, whenever someone searches for one of your negative keywords, your ad will not appear in the results.

How To Find Negative Keywords Google Ads

There are a few ways to find negative keywords for your Google Ads campaigns. The first way is to use the built-in tool within your Google Ads account. To do this, navigate to the Keywords tab and select “Negative keywords.”


From here, you can add individual words or phrases as negative keywords. You can also specify what match type you want these negative keywords to have (broad, phrase, or exact).

The second way to find negative keywords is by using the Google Ads Keyword Planner. This tool allows you to get detailed data on how different keyword combinations perform in terms of search volume and competition.

How To Pick Negative Keywords?

There are some additional methods to select negative keywords for your Google Ads campaigns.

  • Manually enter keywords that you don’t want your ads to show up for.
  • Use the “Keyword Tool” to find related keywords that you may not want your ads to show up for.
  • Create a list of negative keywords using a tool like the “Google Ads Editor”.

Why Should I Use Negative Keywords?

There are a few advantages to adding negative keywords to your Google Ads campaign. First, by excluding certain words or phrases from your campaign, you can decrease how much you’re spending on ads that aren’t relevant to your business. Second, adding negative keywords can help you improve the quality of your leads and customers by ensuring that only interested people see your ads. Finally, by using negative keywords, you can make sure that your ads are appearing when people are actually looking for what you’re selling.

Google Ads Negative Keywords

There are a few reasons why you might want to use negative keywords in your Google Ads campaigns:

  • To prevent your ads from showing up when people search for related terms that are not relevant to what you’re selling.
  • To reduce the amount, you’re spending on advertising by excluding certain keywords from your campaigns.
  • To improve the quality of your ad traffic by ensuring that only people who are interested in what you’re selling see your ads.

Bottom Lines

Negative keywords are an important part of any Google Ads campaign. By choosing the right negative keywords, you can help ensure that your ads only appear when they’re relevant to potential customers and improve your click-through rate (CTR). However, it’s important to choose wisely; if you include too many irrelevant negative keywords, your ads may be blocked altogether. So how do you know which negative keywords are best for your business? Start by thinking about what words or phrases people might use to search for your products or services.

What Are Negative Keywords? Know the Facts.