Amazon Negative Keywords, If you’re selling products on Amazon, it’s important to be aware of negative keywords. Negative keywords are words or phrases that you do NOT want your products to show up for in search results. Employing negative keywords ensures that your products are only being shown to people who are actually interested in them.
Negative keywords on Amazon are words or phrases you can use to keep your products from showing up in certain search results. For example, if you sell pet supplies, you might want to add the word “dog” as a negative keyword, since you don’t want your products to show up in searches for “cat food”.
There are a few different ways to add negative keywords on Amazon:
- In your product listing: You can add negative keywords in the “Keywords” section of your product listing. This will help keep your product from showing up in search results for those particular keywords.
- In your campaign settings: You can also add negative keywords at the campaign level.
Amazon doesn’t release information on their negative keywords, but based on our experience as an Amazon SEO specialists, I would imagine that some of their most popular negative keywords would be words and phrases related to scams (e.g., “free”, “trial”), hacking, malware, and unsolicited products (e.g., “spam”).
Another thing to keep in mind is that Amazon does not allow you to use competitor brand names as your own keywords or as negative keywords. So, if you’re selling a product that competes with a product sold by Amazon, you’ll have to get creative with your keyword targeting in order to avoid having your ads show up when people search for the Amazon product.
Amazon’s a great way to find products to sell on your own website, but it can be tough to figure out which keywords are worth targeting. Thankfully, there are a few negative keyword targeting tactics you can use to reduce the competition and increase your chances of winning the Buy Box.
One way to target negative keywords is by using the search terms report in Seller Central. This report will show you all of the keywords that people have used to find your product on Amazon. You can then add these keywords as negative keywords in your ad campaign in order to prevent your product from showing up for those searches.
Another way to target negative keywords is by using the keyword research tool offered by Amazon itself. You can also use third-party tools like Sellick or Twilight, which offer keyword research specifically for Amazon.
There are a few different ways to find negative keywords. One is to simply think about what terms someone might use if they were NOT interested in your product. For example, if you’re selling children’s toys, you might want to add “adult” as a negative keyword. That way, your toys won’t show up when someone searches for “adult toys.”
The best way to effectively use negative keywords on Amazon is to first identify the goals of your advertising campaign. Are you looking to increase brand awareness? Drive traffic to your product listing? Or generate sales?
Once you know what you want to achieve, you can start brainstorming a list of negative keywords that will help you filter out unqualified traffic.
Some common examples of Amazon Negative Keywords campaigns include: “free”, “used”, “cheap”, and “review”. These are terms that are often associated with low-quality products or scams, so adding them as negative keywords can help improve the quality of your traffic.
When it comes to marketing on Amazon, one of the key things to keep in mind is negative keyword targeting. Just as with any other advertising platform, you want to make sure that your ads are being shown to people who are actually interested in what you’re selling. Amazon Negative Keywords help you out those who aren’t relevant prospects and target only those who are more likely to convert.
Benefits Of Using Negative Keywords On Amazon
When you use Amazon Negative Keywords for your product targeting, you can help ensure that your ads don’t show up for searches that are unlikely to lead to a sale. This can be beneficial in two ways:
First, by avoiding these unqualified searches, you can save money on your advertising campaign by preventing your ad from being shown needlessly. Second, if potential customers see your ad appearing frequently for searches they’re not interested in, they may begin to develop a negative impression of your brand. Using negative keywords can help avoid this problem and keep your image strong.
It’s important to be aware of the different ways you can target your products on Amazon. You can target by product category, keyword, and by negative keywords.
Amazon Negative Keywords are a great way to make sure your product isn’t being shown to people who aren’t interested in it. For example, if you’re selling a specific type of phone case, you might want to target “phone case” as a keyword, but use “iPhone 6” as a negative keyword. That way, your ad won’t show up when someone searches for “iPhone 6 cases.”
What Is Amazon Negative Keywords?
If you’re familiar with Google AdWords, you’ll know that negative keywords are a vital part of your keyword strategy. Amazon Negative Keywords tell Google not to show your ad for certain searches. For example, if you sell shoes, you might use “women’s” as a negative keyword so that your ad doesn’t show up when someone searches for “women’s shoes.”
Amazon operates similarly to Google in this respect – giving advertisers the option to add negative keywords to their campaigns. Amazon’s positive and negative keywords work together in determining which search terms will trigger your ad. So, if you’re selling electronics and someone searches for “electronics,” your ad will appear.
Amazon Negative Keywords is a word or phrase that you add to your ad campaign that tells Amazon not to show your ad for particular keywords. For example, if you sell paperback books and you want to run an ad for your book but don’t want it to show up for people who are searching for “hardcover books,” you could add “hardcover” as a negative keyword. That way, your ad won’t appear when someone searches for “hardcover books” on Amazon.
You can add Amazon Negative Keywords at the campaign level or ad group level. When adding them at the campaign level, all ads in that campaign will be affected. When adding them at the ad group level, only ads within that ad group will be affected.
How to Find Amazon Negative Keywords?
There are a few different ways to find Amazon Negative Keywords. One way is to use the search bar on the left-hand side of the page and type in “Amazon Negative Keywords.” This will give you a list of popular articles on the subject. Another way is to use a tool like Merchant Words, which will provide you with a list of negative keywords specific to your product or products. Finally, you can also come up with your own list of negative keywords by brainstorming words and phrases that are associated with your product but that you don’t want your ad to show up for. For example, if you’re selling an iPhone case, some potential negative keywords might be “Apple,” “iPhone,” “case,” etc.
Whichever method you choose, keep in mind that it’s important to regularly monitor your campaign performance and adjust your keyword list accordingly. This will help ensure that your ads are as relevant and effective as possible.
How To Add Amazon Negative Keywords?
To add negative keywords to your Amazon campaign, follow these steps:
- Log in to your Amazon Ads account.
- Click on the Campaigns tab.
- Select the campaign you want to add negative keywords to and click Edit.
- Scroll down to the bottom of the page and click on Negative Keywords.
- Enter the keywords you want to exclude from your campaign and click Add Keyword.
- Repeat each negative keyword you want to add.
How to Remove Amazon Negative Keywords?
To remove negative keywords from your Amazon account, follow these steps:
- Log in to your Amazon account.
- Click on the “Advertising” tab.
- Under “Manage Campaigns,” click on the campaign that contains the Amazon Negative Keywords you want to remove.
- Click on the “Keywords” tab.
- Select the negative keywords you want to remove, and then click on the “Remove Selected Keywords” button at the bottom of the page.
- Save your changes by clicking on the “Save Changes” button at the top of the page.
Applying Amazon Negative Keywords to your Amazon product campaigns is a great way to improve campaign relevancy and decrease wasted ad spending. In this blog post, we’ve shown you how to find and add negative keywords to your product targeting. We also shared some tips on how to use keyword research to identify the best negative keywords for your products.
If you have any questions or need help setting up your negative keyword targeting, please don’t hesitate to reach out!